White Label Portal
A scalable, customizable insurance servicing platform designed to support customers, agents, and service teams across multiple brands with a unified, intuitive end-to-end experience.
Client:
Enterprise Product
Discipline:
Product Design
Skills:
UX/UI, Design Systems, Information Architecture, Systems Thinking, Research, Cross-Functional Collab, Microcopy
Description
The White Label Portal is a scalable, client-branded insurance servicing platform that supports customers, agents, and customer service teams through payments, policy management, service requests, and document handling all built on a flexible framework that can be rapidly tailored and deployed across multiple carriers.
Problem
The portal was constrained by hard-coded logic, inconsistent UI patterns, and fragmented workflows, making it difficult to scale across clients and costly to update. Each insurance brand required unique eligibility rules, payment variations, and servicing constraints, but the legacy architecture forced one-off solutions, created usability inconsistencies, introduced avoidable errors, and increased operational overhead. Without a more flexible, unified system, the platform risked slow implementations, rising support calls, and limited market competitiveness.
Impact
The final outcome was a unified, scalable experience that reduced user friction and strengthened the platform’s long term value.
By redesigning core workflows, aligning UX with real operational rules, and building a flexible design system used across three portals, the solution reduced avoidable support calls, improved task accuracy, and accelerated future feature delivery for NTT DATA’s enterprise insurance platform.
